The book, based on the move by Stimson’s family from St. Norton, the book’s distributor, noted that, “Booksellers need every possible edge, and we think this novel approach that lets the author partner with the bookseller at the actual moment of the sale will be a boon to this great little book and bookselling as a whole.” Readers can call through November 15.īill Rusin, vice president of sales and marketing for W.W. The title is being shipped to bookstores with a bookmark listing the number for the Mud Season Hotline, 855-MUD-BOOK. Book groups are also able to call in to arrange longer chats. “The bookseller can dial the phone number with a customer on hand, and I can give a few tips about moving to Vermont!” said Stimson. Ellen Stimson, author of the October Indie Next List pick Mud Season: How One Woman’s Dream of Moving to Vermont, Raising Children, Chickens and Sheep, and Running the Old Country Store Pretty Much Led to One Calamity After Another (Countryman Press, October 7), is offering her ear to bookstore customers in a unique promotion.īeginning September 15, customers will have the opportunity to call Stimson on the Mud Season Hotline for a brief chat.
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